想必关注苹果公司的各位同学已经了解了今天凌晨最新发布的iPhone SE 以及 9.7-inch iPad Pro的各项参数以及外观样式了。墨尔本文波雅思PTE的小编就给大家带来一篇外媒的独特立意的观点，看完之后，支持与否那就请各位心中自行判断了。当然观点只是一部分，最重要的是里面有很多地道的词语以及搭配，希望可以帮到现在正在奋战雅思或者PTE的同学们。
“APPLE IS LOSING THE NAME GAME”
Apple is coming dangerously close to losing control of how consumers make sense of （搞清…的意思） its mobile and tablet lineup （阵容）. The culprit（罪魁祸首）: the company’s ever more complicated naming scheme for its proliferating（日渐臃肿的） product lines. With today’s announcement of a new 4-inch iPhone, called the iPhone SE, and a new 9.7-inch iPad Pro, we now have a dizzying （令人眼花缭乱的）number of choices to make when considering which Apple smartphone or tablet to buy, and all have almost identical sounding names.
“这段的最后一句话非常好，with表伴随开头，中间有插入语，最后再加上一个地道的表达—— a dizzying number of ， 如果能写在雅思或者PTE的大作文里，相信可以加分不少。”
At first glance（乍一看——雅思大作文里观点反驳的前奏）, it’s near impossible to tell the difference between an iPad Air 2 and similarly sized iPad Pro, or an iPad mini 2 and an iPad mini 4. And you’d be hard pressed（处境困难） to find anyone outside die-hard（死忠的） tech circles or watch enthusiast clubs who knows whether the Apple Watch Sport or the plain-old（普通老式的） Apple Watch is the one with an aluminum case, how much each costs, and why.
“DOES THE NEXT IPHONE SE BECOME THE IPHONE SE 2?”
The future doesn’t look any simpler.（双重否定） Does the next iPhone SE become the iPhone SE 2? Does the next iPad Air simply replace the iPad Air 2 and drop its numerical modifier? How about the next Apple Watch, which may end up in（在…结束） an online shopping cart with the name Apple Watch Sport 2 38mm Silver with Yellow Sport Band? Right now, we’re stuck referring to the new iPad Pro as the 9.7-inch iPad Pro, or the smaller iPad Pro. Going forward, we may have to tack numerals onto that as well.
These are all questions borne（证实） out of a product lineup that’s grown from a single-sized iPhone and iPad to five different iPhones, five different iPads, and dozens of smartwatch configurations. Apple has long prided itself on simplicity. Soon enough, however, the company could be performing the same contortions（扭歪） its fans have long mocked companies like Samsung for, releasing new devices with winding monikers（绰号、名字） like Samsung Galaxy S II Epic 4G Touch.
The underlying（潜在的） change in Apple’s approach to choice is a welcome one. It’s great that we can customize our Apple Watch bands and now choose between a myriad（无数的、极大数量的） of colors, storage capacity options, and screen sizes for tablets and smartphones. At the same time, however, it gets harder for a company to stand apart for its simplicity while slapping a new name and processor into a four-year-old phone and updating a tablet it released just six months ago. In its search for new customers, Apple is trying to squeeze（压榨） new juice out of old ideas and the wear is beginning to show most prominently（显著的） in how these products can be told apart.
“APPLE IS TRYING TO SQUEEZE NEW JUICE OUT OF OLD IDEAS”
The company could certainly go back to basics, with just one model of tablet and smartphone for each available screen size. That would require a great deal of house cleaning, given the amount of clutter（杂乱） surrounding an iPad lineup with names like iPad mini 4, iPad Air 2, and 9.7-inch iPad Pro. For smartphones, it would mean simplifying the entire iPhone category into three easy-to-understand size choices and starting anew（adv. 重新地）.
Of course, that would entail（使需要） ensuring all of these devices are operating on the same playing field. Right now, purchasing one Apple phone or tablet typically means losing out（失去、输掉） on a key feature available only on another. Buy the iPhone SE and you don’t get 3D Touch. Buy the 12.9-inch iPad Pro and you don’t get a 12-megapixel camera.
Or Apple could embrace（信奉） its new complexity and stop pretending（假装） to offer a simple product lineup. In CEO Tim Cook’s vision for the iPhone maker, choice is more important than having a laser-focused（聚焦的） lineup with no room for extraneous（外来的） options. If that’s the case, the company still needs to get its product names in order. Because the iPhone SE 2 sounds just as strange and bloated （臃肿的）now as it will to consumers who have even more devices to choose from come next spring.
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