PTE听力口语练习-科学60秒- Pricing Psychology

PTE考生目前最大的问题之一就是练习题缺乏。除了有限的基本官方书(PLUS,Testbuilder, OG)之外,就没有题了。很多英语基础不是很扎实的同学很难找到练习材料。墨尔本文波雅思PTE培训学校专门为墨尔本,悉尼PTE考生准备了适合PTE听力阅读练习的科学60秒。各位PTE同学可以练习PTE听力中的summarise spoken text和PTE口语中的retell lecture,PTE听力口语-科学60秒-Frosty Moss练习记笔记技巧和复述。废话少说,下面开始:

The Price Is Right, but Confusing


60秒科学节目(SSS)是科学美国人网站的一套广播栏目,英文名称:Scientific American – 60 Second Science,节目内容以科学报道为主,节目仅一分钟的时间,主要对当今的科学技术新发展作以简明、通俗的介绍,对于科学的发展如何影响人们的生活环境、健康状况及科学技术,提供了大量简明易懂的阐释。

Uniform pricing accentuates products’ differences, which makes it harder to choose among them. Karen Hopkin reports


You’re in the supermarket picking a breakfast cereal. Will it be cinnamon raisin or oats ‘n honey? Hard to decide? What if I told you they both cost the same, would that make it easier? Well, a new study suggests it would not. Because researchers have found that uniform pricing actually accentuates the differences between products, which makes it harder to choose. The results appear in the journal Psychological Science. [Jongmin Kim, Nathan Novemsky and Ravi Dhar, Adding Small Differences Can Increase Similarity and Choice]

Consumer psychology is big business. To explore how pricing can sway customer choice, researchers took volunteers on an imaginary shopping spree. Subjects were presented with photos, descriptions and price tags for pairs of similar items, say two different teas or a couple packs of gum.

When the prices were a bit different, the products were seen as being similar. That perceived similarity then made it easier for subjects to choose between them, perhaps because one seemed as good as the other.

But when the price tags were identical, subjects actually rated the items as being less similar, perhaps because they were forced to focus on what made the products different, such as flavor. Now, back to the breakfast cereal: will it be whole milk or 2 percent?

—Karen Hopkin


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