“First of all, you look at handsets, this is probably not only the most vibrant （“有生机活跃的”）technology sector that is out in the globe, this is also one of the most competitive, why in the world （夸张问法）apple computer wants to jump into the handset market with so much competition and already so many players?”
You know, umm, one of the biggest motivations for working so hard for a few years to make a great product is you want to win yourself, so we use all the handsets out there, and boys, its frustrating, it’s really frustrating, it’s a category that needs to be reinvented, needs to be made not only more powerful, but much easier to use. So we thought we could contribute something, and we don’t mind the fact that there’s other good companies making products out there, the fact is that there’s a billion handsets that were sold in 2006, and so if we just got 1% market share, that’s 10 million units, and we think what we have done is to reinvent the phone, and it would completely change what you expectations are gonna be for what you can carry in your pocket.
“You mentioned in your keynote, you talked about the Mac, you talked about the IPod, and now there’s this. What makes this such a product that would enjoy such a lofty （“高大上的”）company, how important is this to apple computer and why?”
You know, time would tell. （“时间会说明一切”，何等的霸气）The mac changed the whole computer industry, and it really made computers easy to use for the first time, and, brought graphics into the personal computer for the first time. The IPod changed the way we listen to music and changed the whole music industry. I think the iPhone may really change the whole phone industry, and I think give us something that’s vastly （“极大地”） more powerful in terms of making phone calls and keeping all you contacts on it, having the best IPod we have ever made, fully integrated into it, and having the internet in your pocket with a real browser and real email, and you know, the best implementation of google maps on the planet, having all the stuff in your pocket, and yet, having it be ten times easier to use. I think this is where the world’s going. （成功预言未来，何等的自信）
“You mentioned during the speech as well, you kept coming back to it, you kept showing the competitors, you kept showing PXX, RXX, Nokia, Motorola, what message are you sending not only to your immediate competitors, but the entire industry? We are a financial network obviously, so from an investor’s standpoint, I don’t know if you’ve been seeing what your competitors have been doing today, but research and emotions are getting XXX, and I would have been imagined that the other smart phone manufacturers are also feeling an enormous pressure because now you have officially entered the game.” （这个傻X记者真是不会问问题，而且废话贼多，让乔布斯欲言又止面露难色）
Well, you know, we don’t really think in those terms, we’re a product company, we love great products, and so, you know, in order to explain what our product is, we have to contrast it to what’s out there right now and what people use. Umm, so you know, that’s what we do.
“And looking at this also, when I talked about the video iPod, I’m sorry, the iPod that also does video, you said you know you would never manufacturer so many of these things before and we will see how it goes, we don’t have a video that’s gonna be a killer app but we will see what happens, what’s your underplaying （“轻描淡写”） statement today about downplaying （还是“轻描淡写”）the potential and opportunity for this device.”
Well, to go back to our prior conversation, we can now say that video worked, it is a killer app （生动形容“牛X”）, we sold over fifty million TV show episodes, in 4 months we have sold 1.3 million feature films off iTunes, so it’s definitely working. Uh, as far as this goes, you know, this is the future, and it’s not, you know, I wish we could sell it for 100 dollars today, we can’t, it’s a little more expensive than that, as we bring the cost down, year over year, and can appeal more and more people, I don’t see why everybody wouldn’t want one of this.
“Last question for you, again, I’ve mentioned we are a financial network, and you know the question is coming, because you read the press just as much as I do, about you and your status here at Apple Computer, and there’s this ongoing stock options backdating controversy that you’re dealing with, what message do you have for shareholders and investors and consumers and employees that this particular controversy is…what is going to happen tenor at the company and how is it going to affect you and how do you reassure （“使…安心；消除疑虑”）people that this is not going to tank you?”
Well, you know, it’s a little frustrating sometimes with the press’s writing, a lot of these folks just have no idea what they are talking about, it is frustrating to read it, but you know, we did our own internal investigation and then we actually got an independent investigator of formal federal prosecutor who is extremely highly regarded （介绍牛人）, and they looked at, jesus, I bet a pile of a million documents, and they took several months, and they came out with a report that said what is said, and one of those things they said is that no current management had any misconduct （“处理不当”）. It did find some things that I wish we hadn’t found them, you know, as CEO, to some extent, I’m responsible for, but, you know, we have turned that all over to the SEC and they will take a look at some of those things we found but I don’t think they’re gonna affect current management, and I think everything is gonna be just fine.
“Steve Jobs, here to stay.”
Well, again, I serve with a pleasure of the board and the shareholders, and as long as they want me, I’d love to keep doing this job.