【墨尔本文波雅思】雅思话题论证论据及素材(二)雅思写作–雅思口语
很多同学反映雅思口语和写作很多情况下，用汉语都无话可说，更别说用英语表达了。针对这个问题，墨尔本文波雅思推出系列连载—-雅思话题英语论证论据及素材，帮助大家平时积累，在考场上爆发！这个系列是从英语国家的报纸期刊上截取下来，与雅思话题相关的报道，绝对地道的表达，英语国家的思维，让你在雅思考试中更自信！今天为大家选取的是高频话题—媒体类，谈起广告，大家都想到它们的坏处，但是广告是不是一无是处呢？词汇素材背起来！
词汇积累：
Negatives 负面事物
Positive effects 积极影响
Positive side 好的一面
Come through 通过 经过
Spark the economy 刺激经济
Foster competition and innovation 促进竞争和革新
Public service advertisements 公益广告
Market a new concept of importance to the general public 向普通大众推销一个重要的概念
Faith-based organizations 教会机构
观点论证论据素材积累：
The Positive Effects of Advertising
Although people often focus on the negatives when they discuss the effects of advertising, it is important to note that advertising does have its positive side. In fact, some of our society’s most important messages have come through advertising, like “Friends don’t let friends drive drunk.” In addition to promoting important social messages, advertisements can also spark the economy by fostering competition and innovation. (广告的优点，很好的主题句。)
Public Service Advertisements （公益广告的优点）
Public service advertisements are often the first things considered when people discuss the positives of advertisements. These advertisements market a social concept of importance to the general public. Many public service announcements run messages about health, safety and national security. In the United States, the Ad Council, a non-profit organization, sponsors many public service announcements. Their famous lines include “Loose lips sink ships,” a 1942 advertisement run to promote national security during World War II.（积累广告界的好例子） However, other non-profit organizations, the government, faith-based organizations and private companies also run public service marketing campaigns. For example, the U.S. government has run a number of advertisements about the importance of disaster preparedness.
Social Benefits （广告可以带来社会效益）
In addition to public service advertisements, traditional advertisements that market a product or service can offer social benefits. In fact, according to Megan VandeKerckhove, a student at the University of Florida’s Interactive Media Lab, advertising is free speech, and it can work to promote free speech. （广告可以鼓励言论自由）
According to VandeKerchkhove, this is especially true in countries where free speech has been suppressed. Advertising there, especially when it comes from the Western world where free speech is embraced, can encourage the idea that free speech is important. Furthermore, freedom of choice and advertising-supported entertainment, which is often a promoter of social change, are two important components of society that are both promoted through advertising.
Economic Benefits （广告可以带来经济效益）
Advertising has a number of positive effects on economies both in the U.S. and abroad. According to the International Advertising Association, advertising can encourage companies to compete and provide new products. This encourages more consumers to buy because these products meet the needs and wants of more consumers. Thus, the economy is positively affected. In addition, advertising can help create more jobs. As the demand for products and services goes up because of advertising, more people are needed to manufacture, supply, ship and test those products and services. Thus, more jobs are created. （广告可以促使竞争，可以制造更多就业机会，注意作者是如何论证的。）
Choice
In addition to encouraging consumers to choose the products that are best for them, advertising, at least in democratic nations, allows individuals to learn about the wide variety of lifestyle and political choices available to them and choose the ones that they find best. （主题句：营销广告的优点：让大家开阔眼界，知道有那么多东西可以供你选择）For example, in the United States, candidates for an elected position often run advertisements that discuss their strengths and the opponent’s weaknesses. These advertisements encourage Americans to compare and contrast the candidates and choose the one with whom they most agree.
The positive effects of advertising on modern society should never be underestimated.
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